Targeting & Segmentation for eCommerce

Deploying the right message to the right audience impresses stakeholders, increases customer loyalty, and ultimately results in more revenue. You don’t have to be data-ready and have access to an army of technical resources to get started.

With Monetate, it’s easy to push different content or products to customers or automated groups without IT assistance so you can stay ahead of customer expectations by reaching people with more relevant experiences.

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Targeting & Segmentation for eCommerce

150+ OOTB Targets

Context criteria provided by Monetate

15+ Years

Experience in the personalization space

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Make Data-Driven Decisions & Deliver Results

Identify key segments, test different approaches, and drive the results that you need to grow customer loyalty and top-line revenue.

AB-Testing

Maximize the Performance of Your Channels

It’s no secret that visitors exposed to targeted digital journeys convert at a higher rate than those treated with one-size fits all experiences.

See ROI from Your Data & Content

Use your customer data for targeting and start maximizing the impact of your creative assets by tailoring the content you show to your different audiences.

Create Loyal Audiences

Treat your diverse audience base with relevant experiences that remove friction from their purchasing journeys and they will become loyal, repeat customers or clients.

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Segment Experiences at Scale

  • Empower your team to analyze real-time experiences with intuitive dashboards.
  • Continuously optimize, improve, and personalize your content, layouts, merchandising, and more with a full suite of tools.
  • Target, segment, and keep experiences consistent across all channels – from in-store, online, email, and the call center to mobile apps using Omni-Channel Reach.
  • Connect pre- and post-click campaigns with AdLink to pull data from your paid media platform to bridge the gap between pre- and post-click experiences.
  • Use over 150 OOTB ready-to-go targeting context criteria to start optimizing and deploying more relevant experiences fast.
  • Get smarter about your audiences with real-time comprehensive analytics for all experiences, detailing statistical significance, impact to both OOTB and custom metrics and next best action.

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Giving You the Tools to Craft Compelling Experiences

  • We’ve pulled together best-in-class, complementary capabilities from Certona and Monetate into a single enterprise marketing and merchandising platform.
  • Monetate’s unique architecture impacts site load speed 300-500x less than competitors on average so that you can test at scale without repercussions.
  • Our Professional Services Team gives 30-60-90-day action plans to ensure you get value quickly from Monetate Personalization and learn how to deliver the right content to the right audiences.
  • Monetate has over 1,000+ clients and 15+ years of experience in the personalization space.

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The Landmark Group Gains 39% RPS Lift with an Integrated Personalization Strategy

“With Monetate, it’s easy to make data-driven decisions. We can test, improve and replicate roll out of heavy hitting experiences across our different channels and stores without relying on dev cycles or opinions.” Omar Mohamed Product Owner

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